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Television news has developed the concepts of news value and the corporate structure of editors and reporters from newspapers and radio news broadcasting. The types of entertainment, for example sketches and sitcoms, are theater-based in terms of music hall and variety; these are arranged first for radio and then for television. Picture 6.2 The TV series we watched on Turkish televisions produced “texts” that the television viewers can read easily.

Cultural Norm and Traditional Structure In the classification of genres, both the cultural norm and the traditions related to construction restrictions are evident. Traditional structures can be repeated in any way. These are elements that are familiar, predictive and associate with the species in which they are used. These traditional structures; It includes elements such as character, story, setting, costume and decor, music, light, dialogue, visual form. A news

Let’s explain some of the features of the program: First of all, it is traditional for the news to be announced with dramatic music. One or more newscasters were seated side by side; they are neither too young nor too old (usually 30 to 55 years for men, 25 to 45 years for women); the studio has a desk, a computer connection, a stack of papers and an imaginary board with images or figures on the back or side of the announcer; Lighting is direct; As the visual form, there is general attraction at the beginning and then the gravity scales change by getting smaller. Let us consider this in a slightly different way: Let it be a dramatic illumination – places that are dark cannot be perceived; Let the newscaster be very young (16 years old) and speak with an accent. The shots are either too far or too close. It is possible to reproduce these opposite examples. One type has certain characteristics or similar narrative traditions for viewers to follow relatively easily. Such traditions allow the audience to easily understand and follow similar patterns. The audience reacts according to the expectations created by their own experiences and knowledge about the species. Genre-related traditions encourage the audience in a certain way to enjoy a program. Traditions create program formats, subtypes, general characteristics, character types, and plot types. Television viewers not only get to know these traditions but also expect these traditions from certain genres. For example, they want to be entertained by a sitcom; but likewise they don’t expect that from a detective series. They do not expect song and dance from a detective series as in musicals. However, television programs can take different approaches, change common traditions and be mixed with other genres to develop new genres and traditions. Codes and traditional structures of the genre reflect the dominant values, social norms and beliefs in a society at a given time; however, they are not fixed or immutable. The concept of genre is open to change periodically, culturally and traditionally. Genres and their traditions change like cultural developments. What we see as “normal” “acceptable” for one period may not be seen in the next year. For example, we can establish a link between the changing position of women in society and the fact that most of the news anchors are women.

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